For example, of Roblox’s over four billion accounts (see UserID), only 9.5 million accounts have created experiences. Unlike photo and video UGC platforms like Instagram and TikTok, only a fraction of the players on UGC game platforms actually create content. As I studied these platforms several themes emerged - a UGC Games Playbook that can be summarized as follows: All of this excitement is why I decided to do a series of deep dives into the top UGC game platforms including Roblox, Fortnite Creative, Rec Room, and Core. And creators reaped the benefits of large cap gaming companies like Electronic Arts continuing to invest in the UGC trend, such as creators making a reported $160M over a trailing 12-month period from Overwolf’s mod-platform alone. Fortnite Creative mode set the foundations to become the future of Fortnite. Roblox shed 72% of its market capitalization despite demonstrating continued user growth. Check Out The Episode #1: The 2022 UGC Games PlaybookĢ022 was a rollercoaster year for UGC games.
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